Business model for MS-LegalSolutions.

1) Value Proposition

  • Safe, stress-free closings for buyers (local + international) through plain-English guidance and airtight legal checks.

  • Fast, transparent service with flat-fee options and predictable timelines.

  • End-to-end support: contract review → title search → negotiation → closing → post-closing help.

2) Customer Segments

  • Primary: First-time buyers, move-up buyers, international buyers/newcomers, investors (condos, townhomes, detached).

  • Secondary: Realtors and mortgage brokers needing a reliable legal partner; lenders seeking efficient closings.

3) Core Services (Offers)

  • Contract Review & Drafting (status certificate, conditions, addenda).

  • Title Search & Ownership Verification (liens, easements, encumbrances).

  • Negotiation Support (offer strategy, condition wording, risk mitigation).

  • Closing Services (document prep, registrations, trust accounting, statement of adjustments).

  • International Buyer Advisory (residency rules, taxes, financing, compliance).

  • Add-ons: Title insurance facilitation, rush service, post-closing checklist, will update for new homeowners.

4) Differentiators

  • Plain-English legal (no jargon).

  • Flat-fee menu + SLA (e.g., 24–48h for contract review).

  • International buyer playbook (clear steps, compliance checklist).

  • Digital onboarding (e-sign, secure portal, payment links, automated reminders).

5) Revenue Streams

  • Flat fees (core):

    • Contract Review & Drafting: CAD 299+

    • Title Search & Verification: CAD 199+

    • Closing the Deal: CAD 899+

  • Hourly (advisory/negotiation): ~CAD 180/hr.

  • Consultations (international buyers): CAD 149 / 45 min.

  • Rush/after-hours premium: +20–40%.

  • Bundles: Review + Title + Closing at discounted package price.

  • Affiliate/partner fees where compliant (e.g., title insurance introductions; disclose transparently).

6) Pricing Logic

  • Province factors: filing/disbursement differences (Ontario, BC, Alberta, etc.).

  • Complexity tiers: condos vs. freehold; liens/easements; assignment deals.

  • Transparent disbursements: registry searches, wire fees, courier, title insurance (itemized).

7) Distribution & Channels

  • Website/SEO: pages for “real estate lawyer + city” (Toronto, Vancouver, Calgary, etc.), schema markup (LocalBusiness + LegalService), FAQs.

  • Partner referrals: top realtor teams, mortgage brokers, relocation services.

  • Content marketing: guides (status certificate explainer, foreign buyer rules), email drip for buyers.

  • Local search & reviews: Google Business Profile, testimonials, case summaries.

  • Paid acquisition (selective): Google Ads on high-intent keywords (exact match), retargeting.

8) Customer Journey (Funnel)

  1. Discovery: SEO/partner/referral → landing page with pricing and timelines.

  2. Intake: 3-step form (property, timeline, status), instant calendar slot + fee estimate.

  3. Engagement: Doc upload, e-sign retainer, payment link.

  4. Service Delivery: Review/title/negotiation/closing via portal; status updates.

  5. Post-Closing: Final package, check-in email, ask for review/referral; offer add-ons (wills, future sale).

9) Operations

  • Tech stack: Secure client portal (or encrypted email with one-click upload), e-signature, practice management (tasks, SLA timers), accounting trust compliance, online payments.

  • Playbooks & SLAs:

    • Contract review within 24–48h; rush same-day.

    • Title search within 1–2 business days.

    • Closing checklist with milestone notifications.

  • Quality control: second-pair review for flagged risks; standardized report templates.

  • Data security & retention: encrypted storage, PIPEDA/LAW SOCIETY rules, retention schedule per province.

10) Key Resources

  • Licensed real estate lawyers + experienced clerks/conveyancers.

  • Standardized templates (purchase agreement clauses, title report).

  • Partner network (realtors, lenders, title insurers, translators for newcomers).

  • Brand assets, reviews, and city-specific landing pages.

11) Key Partners

  • Realtor teams (lead exchange, co-branded checklists).

  • Mortgage brokers & lenders (document flow, commitment conditions).

  • Title insurance providers (as appropriate and compliant).

  • Settlement/registry offices; notaries in other provinces for inter-provincial coordination.

12) Cost Structure

  • Professional labor (lawyers, clerks), practice management software, e-sign, portal, insurance (E&O), compliance & audit, marketing (SEO/ads), payment processing, office/admin.

  • Target gross margin: 55–65% on flat-fee items; blended >50% with hourly work.

13) Compliance & Risk

  • Engagement letters & scope defined for each fee.

  • Conflicts checks before intake.

  • Trust accounting per Law Society standards.

  • Clear disclaimers on non-legal third-party costs.

  • International buyers: KYC/AML checks, source-of-funds verification, sanctions screening.

14) KPIs

  • Lead → consult booking rate (goal: 12–20%).

  • Consult → retained (goal: 60–75%).

  • On-time SLA delivery (≥95%).

  • Average turnaround (review/title/closing).

  • NPS / review rating (≥4.8★).

  • Refund/complaint rate (<1%).

  • CAC & Payback: CAC target ≤ 15–20% of first-order revenue; payback < 60 days.

  • Referral share (≥30% of new matters).

15) Growth Roadmap

  • Phase 1 (0–3 mo): SEO pages for top cities, publish 5 cornerstone guides, partner MOUs with 3 realtor teams, streamline e-sign/portal.

  • Phase 2 (3–6 mo): City-specific landing tests (A/B pricing copy), bundle offers, automated status SMS, review engine.

  • Phase 3 (6–12 mo): Province expansion, multilingual pages (RU/UA/HI/ZH), webinars for international buyers, partner API/intake widget for realtor sites.

16) Brand & Messaging

  • Tone: calm, clear, protective.

  • Promises: plain-English, predictable fees, on-time closings.

  • Proof: testimonials, sample reports (sanitized), SLA badges (“Contract review in 24–48h”), “No-surprise invoice” pledge.